The final film of legendary singer and actor Zubeen Garg, Roi Roi Binale, is creating an unprecedented buzz across Assam. Fans are rushing to book tickets in advance, with theatres and online platforms reporting overwhelming demand even days before its release on 31 October.
On BookMyShow, almost all shows are already marked in yellow, signaling that seats are filling up quickly. Reports reveal that within just one hour of ticket sales opening, over 7,000 tickets were sold, and the number continues to rise.
Even before his untimely passing, Zubeen Garg had envisioned a bigger future for Assamese cinema. He wanted films from the state to reach larger audiences, move beyond small-scale productions, and deliver stories that could truly captivate viewers while performing well commercially. Though Zubeen himself produced only three films, he constantly encouraged other filmmakers, producers, and artists to dream big and focus on quality. For many young talents, his guidance became a source of courage and inspiration. 
Over the past decade, nearly every Assamese film that has achieved commercial success can trace at least part of its inspiration or support to Zubeen Garg. Now, with Roi Roi Binale, his legacy is set to shine brighter than ever.
In Guwahati, theatres are giving priority to the film, dedicating almost all screens to it. Some multiplexes have even canceled other movie shows to accommodate screenings, with the earliest show starting at 6 AM. Cinepolis is running 19 shows, PVR City Centre and Inox Aurus 16 shows each, Matrix Cinema 12 shows, and Grand Royal Cines 11 shows. Many other theatres in the city and towns across Assam have also scheduled multiple shows to meet the rising demand.
Theatres and multiplex chains are not only recognising the emotional bond fans share with Zubeen Garg but also acknowledging the commercial potential of his final film. Roi Roi Binale promises to be more than just a movie; it is a heartfelt tribute, a cinematic farewell, and a celebration of Zubeen Garg’s enduring contribution to Assamese cinema. For many fans, watching this film will be an emotional experience, marking the last opportunity to see Zubeen on the big screen.
